Website OPTIMIZATION: Doing IT THE Right Way

http://keywordseoplugin.com/blog/website-optimization-doing-it-the-right-way-2/
Website OPTIMIZATION: Doing IT THE Right Way
The goal of Seo and website optimization is not to cheat the search engines. Instead, the function of Seo is to:

- Tell the search engines why the readers might find your website useful.

- Create a flawless person experience.

1. Your website is just like a strawberry muffin

Your social, compensated search and links are your icing. However, your infrastructure, content management system, information architecture and most importantly your content is the sugar used in your muffin. Without this sugar, your muffin would be tasteless and worthless.

2. What makes search engines happy?

Search engines want to carry out their job in the best possible way by redirecting users to sites that will be the most helpful to them. So, how would the search engines choose you?

- Content: Your content is judged by its topic, text, titles and description.

- Performance: The performance of your website relies upon on its loading velocity and relieve of use.

- Authority: The authority of your website is judged by analyzing the number of websites that refer or link again to you.

- Person experience: The person experience will include the overall look and functionality of your website.

3. What makes search engines offended?

The kinds that try to play tricky games with search engines end up hurting themselves in the long run. Following are some attitudes that search engines just cannot tolerate:

- Over use of keywords: Do not keep on using the popular keywords and think that it will please the search engines.

- Purchased links: Do not buy links and try to cheat the search engines.

- Bad person experience: Make the navigation and use of your website as seamless as you can. If there are too many adverts existing on your website or you have made it difficult for users to find content on your website, then your bounce rate will increase. Maintaining the bounce rate is extremely important in website optimization as it helps you to maintain your search engine page rank.

4- Have multi channel approach

Website owners should adopt optimization across different channels like LinkedIn, Twitter, Facebook and Emails. Offline optimization can also be carried out through Tv or radio adverts. You have to learn being consistent in the use of your keyword phrases across these channels. You can also train your staff to use the phrases that you have chosen for optimization.